Collections Hands-on Salesforce Data Cloud : Implémentation et gestion d'une personnalisation en temps réel...

Product Name: Collections Hands-on Salesforce Data Cloud : Implémentation et gestion d'une personnalisation en temps réel...
Book Title：Hands-on Salesforce collections Data Cloud : Implementing and Managing a Real Author：Avila, Joyce Kay Language：English ISBN：9781098147860
Hands-on Salesforce Data Cloud : Implementing and Managing a Real-time Customer Data Platform, Paperback by Avila, Joyce Kay, ISBN 1098147863, ISBN-13 9781098147860, Like New Used, Free P&P in the UK

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.

Author Joyce Kay Avila demonstrates how to use Salesforces native connectors, canonical data model, and Einsteins built-in trust layer to accelerate your time to value. Youll learn how to leverage Salesforces low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.

This book will help you:

• Develop a plan to execute a CDP project effectively and efficiently
• Connect Data Cloud to external data sources and build out a Customer 360 Data Model
• Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
• Use Salesforce Data Cloud capabilities for identity resolution and segmentation
• Create calculated, streaming, visualization, and predictive insights
• Use Data Graphs to power Salesforce Einstein capabilities
• Learn Data Cloud best practices for all phases of the development lifecycle

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